B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- ai unlock stronger roi for marketing leaders surveyed (May 2025)
84% of surveyed marketing leaders believe AI will unlock stronger ROI by improving overall marketing effectiveness.
- Respondents were limited to decision-makers responsible for marketing strategy in the US and UK across e-commerce retail, financial services, and travel/hospitality with at least $200M in annual revenue.
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Lighthouse Research Team
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Evidence graded
Value
84%
Unit
Percentage
Data Vintage
May 2025
Entity
Sample Size
153
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Forrester Research, Inc.
Primary
Tier A
https://www.optimove.com/resources/reports/accelerating-marketing-impact-through-ai-and-agile-workfl… ↗
Source Article
Accelerating Marketing Impact Through AI & Agile Workflows [Report] | Optimove
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Original Research
Forrester Research, Inc.
· Original study ↗
Methodology
Survey of decision-makers responsible for marketing strategy in the US and UK.
Methodology documented
Segmentation
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Plain Text
marketing leaders surveyed: 84% ai unlock stronger roi. Source: Forrester Research, Inc. (May 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_unlock_stronger_roi
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<blockquote cite="https://lighthousedata.io/data/ai_unlock_stronger_roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- ai unlock stronger roi for marketing leaders surveyed<br><small>Source: Forrester Research, Inc. (May 2025) · <a href="https://lighthousedata.io/data/ai_unlock_stronger_roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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