B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.32%
0.32% -- ai referral traffic share global for global website traffic (Q2 2026)
As of mid-2026, AI referral traffic accounted for approximately 0.32% of total website traffic globally.
- Represents an approximate figure ('about 0.32%')
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.32%
Unit
Percentage
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RankSorcery
Primary
Tier A
https://ranksorcery.com/blog/ai-referral-traffic-chatgpt-gemini-perplexity-guide-2026 ↗
Source Article
AI Referral Traffic in 2026: How to Get Cited by ChatGPT, Gemini & Perplexity
On May 7, 2026, something quietly happened that rattled a lot of SEO dashboards. ChatGPT started embedding brand homepage URLs directly inline in its answers — five times more often than it did before. Overnight, ChatGPT referral traffic to brand websites nearly doubled. We're talking a 60–65% jump,…
Original Research
RankSorcery
· Original study ↗
Methodology
Measured across hundreds of monitored sites.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global website traffic: 0.32% ai referral traffic share global. Source: RankSorcery (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_referral_traffic_share_global_2026_q2
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<blockquote cite="https://lighthousedata.io/data/ai_referral_traffic_share_global_2026_q2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.32%</strong> -- ai referral traffic share global for global website traffic<br><small>Source: RankSorcery (Q2 2026) · <a href="https://lighthousedata.io/data/ai_referral_traffic_share_global_2026_q2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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