B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- positive financial return rate for Business Leaders (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Sources (2)
Deloitte
Primary
Tier B
https://www.bdex.com/blog/the-5-most-effective-ways-to-use-ai-in-marketing/ ↗
Source Article
The 5 Most Effective Ways to Use AI in Marketing
Also cited by
whyy.org
https://whyy.org/
2026-08-18
Original Research
Deloitte
· Original study ↗
Methodology
Deloitte data
Segmentation
Industrymarketing
Cite this stat
Plain Text
Business Leaders: 82% positive financial return rate. Source: Deloitte (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai_investment_positive_return
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<blockquote cite="https://lighthousedata.io/data/ai_investment_positive_return" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- positive financial return rate for Business Leaders<br><small>Source: Deloitte (2026) · <a href="https://lighthousedata.io/data/ai_investment_positive_return" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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