B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
89%
89% -- ai written content generation adoption for B2B marketers (2026)
89% of B2B marketers use AI to generate written content according to CMI's 2026 B2B report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,015
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier B
https://designcloud.app/blog/creating-a-winning-content-marketing-strategy ↗
Source Article
Content Marketing Strategies and How to Build One | Design Cloud
Content Marketing Strategies: The Best Tactics and How to Build a Strategy
Content marketing strategies are the plans and tactics a business uses to attract and keep an audience with useful content, then turn that attention into leads and sales. They matter because good content earns trust, brings i…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
CMI 2026 B2B report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 89% ai written content generation adoption. Source: Content Marketing Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-written-content-adoption-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-written-content-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- ai written content generation adoption for B2B marketers<br><small>Source: Content Marketing Institute (2026) · <a href="https://lighthousedata.io/data/ai-written-content-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.