B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- workflow efficiency increase for marketers integrating AI (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Avoid 70% AI Failure: Q4 Marketing Tech Tactics
There’s an astonishing amount of misinformation swirling around how businesses should approach exploring cutting-edge trends and emerging technologies in marketing. So many companies get it wrong, falling for quick fixes or ignoring fundamental shifts. We’re here to cut through the noise, breaking d…
Original Research
IAB
· Original study ↗
Methodology
Cited as 'recent IAB report' via secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers integrating AI: 25% workflow efficiency increase. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-workflow-efficiency-gain-iab
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<blockquote cite="https://lighthousedata.io/data/ai-workflow-efficiency-gain-iab" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- workflow efficiency increase for marketers integrating AI<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/ai-workflow-efficiency-gain-iab" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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