B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
12
12 -- page views per visit for AI-referred visitors vs Google visitors (2026)
Similarweb found that AI-referred visitors generated 12 page views per visit compared to 9 from Google.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Similarweb
Primary
Tier C
https://nicolaziady.com/geo-aeo-cmo-strategy-2026/ ↗
Source Article
How to Get Your Brand Cited in AI Search Results: A CMO's Guide to GEO and AEO
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35% of buyers now discover products and services through AI before they ever open a search bar. Organic CTR is down 61% where AI answers appear. And the brands being cited in those answers are earning 35% more clicks than the ones…
Original Research
Similarweb
· Original study ↗
Methodology
Similarweb data cited by author
Methodology documented
Segmentation
IndustryAI
RegionGlobal
RoleCMO
Channelmulti-channel
Cite this stat
Plain Text
AI-referred visitors vs Google visitors: 12 page views per visit. Source: Similarweb (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-visitor-pageviews-vs-google-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-visitor-pageviews-vs-google-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- page views per visit for AI-referred visitors vs Google visitors<br><small>Source: Similarweb (2026) · <a href="https://lighthousedata.io/data/ai-visitor-pageviews-vs-google-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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