B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
51%
51% -- share of video marketers using ai video tools for video marketers (2025)
51% of video marketers say they have used AI tools to help create or edit marketing videos.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wyzowl
Primary
Tier C
https://www.identicube.in/post/the-power-of-video-marketing-in-2025-why-it-s-the-most-effective-bran… ↗
Source Article
The Power of Video Marketing in 2025: Why It’s the Most Effective Brand Tool Today
The Power of Video Marketing in 2025: Why It’s the Most Effective Brand Tool Today
Updated: Dec 11, 2025
If you want to learn something completely new, where would you head? Explainer video, it is! A video about it makes it a lot easier to understand and implement. That’s the impact of videos on us.…
Original Research
Wyzowl
· Original study ↗
Methodology
Down from 75% the previous year per the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video marketers: 51% share of video marketers using ai video tools. Source: Wyzowl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-video-tool-usage-2025
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<blockquote cite="https://lighthousedata.io/data/ai-video-tool-usage-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- share of video marketers using ai video tools for video marketers<br><small>Source: Wyzowl (2025) · <a href="https://lighthousedata.io/data/ai-video-tool-usage-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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