B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- share seeing ai as threat to usp and creativity for German marketing and communication professionals (2023)
44% of German marketing, communication, and media professionals consider AI a threat to their USP and creativity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
500
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMEXCO / Civey
Primary
Tier A
https://dmexco.com/press/dmexco-trend-survey-where-communicators-are-already-using-artificial-intell… ↗
Source Article
DMEXCO trend survey: Where communicators are already using artificial intelligence
Back in 2015, leading AI researchers were already predicting a swift victory for artificial intelligence. The 352 experts surveyed believed AI would be able to compose a pop song that would reach the charts by 2028, and even replace retail sales staff by 2031. The latest versions of tools like ChatG…
Original Research
DMEXCO / Civey
· Original study ↗
Methodology
Civey online survey commissioned by DMEXCO, Jan 26–Feb 20, 2023
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
German marketing and communication professionals: 44% share seeing ai as threat to usp and creativity. Source: DMEXCO / Civey (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-usp-creativity-threat-2023
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<blockquote cite="https://lighthousedata.io/data/ai-usp-creativity-threat-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share seeing ai as threat to usp and creativity for German marketing and communication professionals<br><small>Source: DMEXCO / Civey (2023) · <a href="https://lighthousedata.io/data/ai-usp-creativity-threat-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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