B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
24%
24% -- share of ai users using ai shopping assistants for AI users (2026)
Around 24% of AI users already use AI-powered shopping assistants according to Kantar's Marketing Trends 2026 report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2026
Entity
Geography
BR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://noticiatech.com.br/en/business/digital-marketing-in-2026-why-71-of-companies-don-t-reach-goa… ↗
Source Article
Digital marketing in 2026: why 71% of companies don't reach goals and what to do differently now
Brazil has access to more marketing tools than ever before. More platforms, more automation, more artificial intelligence. And even so, most companies fail to reach their own goals. The problem is not a lack of resources. It’s a lack of method.
This is the direct diagnosis of one of the largest Braz…
Original Research
Kantar
· Original study ↗
Methodology
Kantar Marketing Trends 2026 report
Methodology documented
Segmentation
IndustryRetail
RegionBR
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
AI users: 24% share of ai users using ai shopping assistants. Source: Kantar (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-users-shopping-assistants-kantar
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-users-shopping-assistants-kantar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- share of ai users using ai shopping assistants for AI users<br><small>Source: Kantar (2026) · <a href="https://lighthousedata.io/data/ai-users-shopping-assistants-kantar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.