B
Evidence Grade B
Verified
under review
Safe to Cite
Current
65%
65% -- chatbot product search adoption rate for US AI users (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,338
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier A
https://www.semrush.com/blog/catfish-is-your-seo-agency-who-they-say-they-are/ ↗
Source Article
Catfish: Is Your SEO Agency Who They Say They Are?
Original Research
Semrush
· Original study ↗
Methodology
Semrush survey of 2,338 US consumers; measures share of AI users who have replaced some product-related Google searches with chatbots — key signal for SEO/search marketing channel planning
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US AI users: 65% chatbot product search adoption rate. Source: Semrush (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-users-replace-google-searches-with-chatbots-2026
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<blockquote cite="https://lighthousedata.io/data/ai-users-replace-google-searches-with-chatbots-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- chatbot product search adoption rate for US AI users<br><small>Source: Semrush (2026) · <a href="https://lighthousedata.io/data/ai-users-replace-google-searches-with-chatbots-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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