B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

53%

53% -- share of ai users saying ai made content more engaging for current AI users in marketing (2023)

Name: Share Of AI Users Saying AI Made Content More Engaging Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2023 · LinkedIn

Among current users of AI in marketing, 53% stated that AI made their content more engaging.

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Attribution: LinkedIn View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

53%

Unit

Percentage

Data Vintage

2023

Entity

current AI users in marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

LinkedIn Primary Tier B

https://martechasia.net/analysis/the-future-of-work-for-cmos/ ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

The future of work for CMOs | MartechAsia

In the past year, businesses swiftly adapted to rapid technological changes and economic uncertainty. B2B CMOs embraced challenges and aligned with CFOs, emphasising brand building and creativity for competitive edge and long-term growth. Despite financial constraints, 2023 saw B2B CMOs embracing th…

Original Research

LinkedIn · Original study ↗

Methodology

LinkedIn Future of Work report

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

current AI users in marketing: 53% share of ai users saying ai made content more engaging. Source: LinkedIn (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-users-engaging-content-53

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<blockquote cite="https://lighthousedata.io/data/ai-users-engaging-content-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- share of ai users saying ai made content more engaging for current AI users in marketing<br><small>Source: LinkedIn (2023) · <a href="https://lighthousedata.io/data/ai-users-engaging-content-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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