B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- share of brands planning to use ai in influencer campaigns for brands (2024)
63% of brands plan to use AI in executing their influencer campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Influencer Marketing Hub
Primary
Tier B
https://ianetwork.co.za/south-african-brands-poised-to-lead-as-influencer-marketing-industry-surges-… ↗
Source Article
SOUTH AFRICAN BRANDS POISED TO LEAD AS INFLUENCER MARKETING INDUSTRY SURGES GLOBALLY
SOUTH AFRICAN BRANDS POISED TO LEAD AS INFLUENCER MARKETING INDUSTRY SURGES GLOBALLY
The global influencer marketing industry is projected to reach an impressive $22.2bn by 2025. This figure underscores its enduring impact and confirms that influencer marketing is here to stay.
Article published in …
Original Research
Influencer Marketing Hub
· Original study ↗
Methodology
Benchmark report survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands: 63% share of brands planning to use ai in influencer campaigns. Source: Influencer Marketing Hub (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-use-influencer-campaigns-2024
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<blockquote cite="https://lighthousedata.io/data/ai-use-influencer-campaigns-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- share of brands planning to use ai in influencer campaigns for brands<br><small>Source: Influencer Marketing Hub (2024) · <a href="https://lighthousedata.io/data/ai-use-influencer-campaigns-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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