B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
89%
89% -- ai adoption in b2b buying process for B2B buyers (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
859
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pipeline360
Primary
Tier B
https://www.pipeline360.com/guide-and-report/the-b2b-partner-marketing-playbook/ ↗
Source Article
B2B Partner Marketing Playbook | Pipeline360
New Research Reveals How B2B Buyers Actually Evaluate Partner Solutions
The way B2B technology decisions are made has fundamentally changed.
Today’s buyers aren’t acting alone. They’re operating as part of increasingly complex buying committees that span IT, Finance, Security, Procurement, Executive…
Original Research
Pipeline360
· Original study ↗
Methodology
Survey of IT and business decision-makers across North America, EMEA, APAC, and Latin America
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 89% ai adoption in b2b buying process. Source: Pipeline360 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-use-in-b2b-buying-process
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-use-in-b2b-buying-process" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- ai adoption in b2b buying process for B2B buyers<br><small>Source: Pipeline360 (2022) · <a href="https://lighthousedata.io/data/ai-use-in-b2b-buying-process" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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