B Evidence Grade B Safe to Cite Recent

72%

72% -- customer upsell cross sell improvement for venture-backed startup professionals and founders (2025)

Name: Customer Upsell Cross Sell Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2025 · HubSpot for Startups

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Attribution: HubSpot for Startups View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

72%

Unit

Percentage

Data Vintage

2025

Entity

venture-backed startup professionals and founders

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

72/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (5)

HubSpot for Startups Primary Tier B

https://www.hubspot.com/startups/ai/ai-in-gmt-report-pt1 ↗

Confidence: 80/100 Vintage: 2025 Channel: Common Crawl

Source Article

AI in Startup GTM Report 2025 Pt. 1: Benchmark Report

I. Executive summary: The revolution in scaling smarter with AI When Johannes Gutenberg invented the printing press, he forever changed not just global literacy, but how humanity distributes and shares information. Fast-forward a few centuries, and the rise of AI has ushered in a change just as tran…

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Original Research

HubSpot for Startups · Original study ↗

Segmentation

IndustrySaaS Company SizeSMB RegionGlobal

Cite this stat

Plain Text

venture-backed startup professionals and founders: 72% customer upsell cross sell improvement. Source: HubSpot for Startups (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-use-customer-upsell-cross-sell

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<blockquote cite="https://lighthousedata.io/data/ai-use-customer-upsell-cross-sell" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- customer upsell cross sell improvement for venture-backed startup professionals and founders<br><small>Source: HubSpot for Startups (2025) · <a href="https://lighthousedata.io/data/ai-use-customer-upsell-cross-sell" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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