B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

18%

18% -- customer acquisition likelihood increase for High-growth startups exposed to AI production reorganization (treated firms) (2026-03)

Name: Customer Acquisition Likelihood Increase Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-06

2026-03 · n=515 · INSEAD

High-growth startups exposed to how other businesses reorganized production around AI were 18% more likely to acquire paying customers compared to the control group.

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Attribution: INSEAD View source

Lighthouse Research Team

Last verified: 2026-09-06 · How we verify data →

Source verified Evidence graded

Value

18%

Unit

Percentage

Data Vintage

2026-03

Entity

High-growth startups exposed to AI production reorganization (treated firms)

Sample Size

515

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

INSEAD Primary Tier C

https://beginnersinai.org/the-44-percent-rule/ ↗

Confidence: 48/100 Vintage: 2026-03 Channel: Deep Crawl

Source Article

The 44% Rule: Find 44% More AI Use Cases in Your Business (Free Claude Code Plugin) - Beginners in AI

The Research Mapping AI into Production: A Field Experiment on Firm Performance Authors: Hyunjin Kim (INSEAD), Dahyeon Kim (University of Pennsylvania), Rembrand Koning (Harvard Business School) Published: March 2026 · INSEAD Working Paper No. 2026/20/STR Abstract: Across 515 high-growth startups wo…

Original Research

INSEAD · Original study ↗

Methodology

Randomized field experiment across 515 high-growth startups worldwide; treated firms were exposed to how other businesses had reorganized production around AI; figure is the increase vs. control group. Other reported outcomes (44% more use cases, 12% more tasks, 1.9x revenue, 39% less capital) are generic firm productivity/revenue/capital metrics and excluded from scope.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

High-growth startups exposed to AI production reorganization (treated firms): 18% customer acquisition likelihood increase. Source: INSEAD (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-treated-startups-customer-acquisition-18pct

HTML Embed

<blockquote cite="https://lighthousedata.io/data/ai-treated-startups-customer-acquisition-18pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- customer acquisition likelihood increase for High-growth startups exposed to AI production reorganization (treated firms)<br><small>Source: INSEAD (2026-03) · <a href="https://lighthousedata.io/data/ai-treated-startups-customer-acquisition-18pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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