B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- share of travel inspiration and planning via ai search for AI-powered travel search and recommendation engines (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ATDW (Australian Tourism Data Warehouse)
Primary
Tier B
https://www.atdw.com.au/ai-digital-disruption-and-the-new-traveller-journey ↗
Source Article
ATDW & the Next Wave: Amplifying Australian Tourism in the AI Era
Original Research
ATDW (Australian Tourism Data Warehouse)
· Original study ↗
Methodology
Forecast by ATDW; upper bound of expectation over 3-5 years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered travel search and recommendation engines: 75% share of travel inspiration and planning via ai search. Source: ATDW (Australian Tourism Data Warehouse) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-travel-inspiration-planning-75pct
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<blockquote cite="https://lighthousedata.io/data/ai-travel-inspiration-planning-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of travel inspiration and planning via ai search for AI-powered travel search and recommendation engines<br><small>Source: ATDW (Australian Tourism Data Warehouse) (2026) · <a href="https://lighthousedata.io/data/ai-travel-inspiration-planning-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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