B
Evidence Grade B
Verified
accuracy verified by the review judge
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Recent
66%
66% -- ai referral traffic growth rate for AI search traffic (traffic from AI systems to websites) (2025)
AI traffic grew by 66% according to a study on traffic channels.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier B
https://www.semrush.com/blog/how-leading-e-commerce-companies-drive-traffic-to-their-websites/ ↗
Source Article
How Leading e
Original Research
Semrush
· Original study ↗
Methodology
Semrush study on how AI is reshaping traffic channels; AI-driven traffic remains a small fraction of organic search despite 66% growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search traffic (traffic from AI systems to websites): 66% ai referral traffic growth rate. Source: Semrush (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-traffic-growth-66-percent-2025
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<blockquote cite="https://lighthousedata.io/data/ai-traffic-growth-66-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ai referral traffic growth rate for AI search traffic (traffic from AI systems to websites)<br><small>Source: Semrush (2025) · <a href="https://lighthousedata.io/data/ai-traffic-growth-66-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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