B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65%
65% -- share of ai traffic to content published within past year for AI search traffic (2026)
Nearly 65% of all AI traffic hits went to content published within the past year.
- Source states 'nearly 65%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frase / Seer Interactive
Primary
Tier B
https://wordpattern.org/blogs/how-to-refresh-outdated-statistics-stats-for-better-rankings/ ↗
Source Article
Success in SEO isn’t just about what you publish today; it’s about how well you maintain what you published yesterday. Many site owners notice a mysterious drop in rankings for their best-performing articles. This phenomenon is known as content decay, and it is often driven by one specific culprit: …
Original Research
Frase / Seer Interactive
· Original study ↗
Methodology
Study analyzing LLM log data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search traffic: 65% share of ai traffic to content published within past year. Source: Frase / Seer Interactive (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-traffic-content-past-year
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-traffic-content-past-year" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of ai traffic to content published within past year for AI search traffic<br><small>Source: Frase / Seer Interactive (2026) · <a href="https://lighthousedata.io/data/ai-traffic-content-past-year" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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