B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
93%
93% -- share ranking ai as top tool to deliver roi for North American senior managers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Apply Digital
Primary
Tier A
https://www.applydigital.com/insights/learn/the-state-of-ai-in-customer-experience-delivery/ ↗
Source Article
The State of AI in Customer Experience Delivery
The State of AI in Customer Experience Delivery
In the years to come, people will say goodbye to a complex web of isolated apps as AI dissolves the friction between humans and tech.
Summary
I recently attended a Forrester Research conference about how the next generation of AI will transform the wor…
Original Research
Apply Digital
· Original study ↗
Methodology
Apply Digital survey of 500+ senior managers across North America; respondents ranked AI as a top tool and tactic to deliver ROI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
North American senior managers: 93% share ranking ai as top tool to deliver roi. Source: Apply Digital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-top-tool-roi-senior-managers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-top-tool-roi-senior-managers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share ranking ai as top tool to deliver roi for North American senior managers<br><small>Source: Apply Digital (2025) · <a href="https://lighthousedata.io/data/ai-top-tool-roi-senior-managers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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