B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- no long form spend due to ai share for marketers (2023)
51% of marketers say they do not spend additional money on long-form content because of their AI writing tools.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Semrush
Primary
Tier C
https://www.bigstarcopywriting.com/blog/content-marketing/180-content-marketing-statistics/ ↗
Source Article
180+ Marketing Statistics to Support Your Marketing Strategy
Original Research
Semrush
· Original study ↗
Methodology
Cited from Semrush
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers: 51% no long form spend due to ai share. Source: Semrush (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-tools-long-form-content-savings
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<blockquote cite="https://lighthousedata.io/data/ai-tools-long-form-content-savings" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- no long form spend due to ai share for marketers<br><small>Source: Semrush (2023) · <a href="https://lighthousedata.io/data/ai-tools-long-form-content-savings" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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