B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- share clicking from ai tool to retailer site for US shoppers using AI shopping tools (2025)
32% of shoppers clicked through directly from an AI tool to a retailer site.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
450
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB and Talk Shoppe
Primary
Tier A
https://www.businesstechweekly.com/technology-news/shoppers-wary-of-ai-shopping-tools-importance-of-… ↗
Source Article
Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites
Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites
Shoppers Wary of AI Shopping Tools, Consistently Verify Details on Trusted Websites
A recent IAB and Talk Shoppe study reveals that while AI accelerates product discovery and comparison, consumers still take …
Original Research
IAB and Talk Shoppe
· Original study ↗
Methodology
Screen-recorded AI shopping sessions, IAB/Talk Shoppe study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US shoppers using AI shopping tools: 32% share clicking from ai tool to retailer site. Source: IAB and Talk Shoppe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-to-retailer-clickthrough-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-to-retailer-clickthrough-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- share clicking from ai tool to retailer site for US shoppers using AI shopping tools<br><small>Source: IAB and Talk Shoppe (2025) · <a href="https://lighthousedata.io/data/ai-to-retailer-clickthrough-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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