B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- ai summary reliance rate for Search users (2026)
80% of search users rely on AI summaries for at least 40% of their queries.
- Only 6% say they trust these summaries 'a lot'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://altois.com/blog/how-digital-marketing-trends-are-changing-the-way-customers-find-brands-onli… ↗
Source Article
How Digital Marketing Trends Are Changing the Way Customers Find Brands Online
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search users: 80% ai summary reliance rate. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-reliance-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-reliance-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- ai summary reliance rate for Search users<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/ai-summary-reliance-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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