B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- click through rate when ai summary present for Google Search results (2025)
When an AI summary is shown, users click a traditional search result 8% of the time.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://aiboost.co.uk/cost-benefit-of-ai-seo-is-it-worth-the-investment/ ↗
Source Article
Cost–Benefit of AI SEO
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew research via Nudge
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search results: 8% click through rate when ai summary present. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-ctr-drop-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-ctr-drop-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- click through rate when ai summary present for Google Search results<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/ai-summary-ctr-drop-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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