B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- click through rate reduction with ai summary for Google Search users (2025-07)
Users are 58% less likely to click on a source link when an AI summary appears in the results according to a Pew Research Center study.
- Applies specifically when an AI summary is shown in search results
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.tryhikoo.com/en/blog/guides/ai-response-manipulation-protect-brand-visibility-2026/ ↗
Source Article
Hikoo Blog | GEO & AI Visibility Resources
In February 2026, a BBC journalist showed that a simple blog post could make ChatGPT and Google Gemini repeat entirely fabricated information in less than 24 hours. The experiment reveals a critical vulnerability in AI engines. Anyone can influence what AI says about your brand, your products, or yo…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search users: 58% click through rate reduction with ai summary. Source: Pew Research Center (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-click-reduction-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-click-reduction-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate reduction with ai summary for Google Search users<br><small>Source: Pew Research Center (2025-07) · <a href="https://lighthousedata.io/data/ai-summary-click-reduction-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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