B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- share of respondents considering ai strategy important in crm vendor selection for CRM buyers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Consulting (commissioned by Salesforce)
Primary
Tier B
https://aremorch.com/the-future-of-hospitality-how-ai-powered-crm-is-revolutionizing-the-hotel-indus… ↗
Source Article
The Future of Hospitality: How AI
Original Research
Forrester Consulting (commissioned by Salesforce)
· Original study ↗
Methodology
Forrester Consulting study commissioned by Salesforce; cross-industry survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CRM buyers: 89% share of respondents considering ai strategy important in crm vendor selection. Source: Forrester Consulting (commissioned by Salesforce) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-strategy-crm-vendor-selection-89
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<blockquote cite="https://lighthousedata.io/data/ai-strategy-crm-vendor-selection-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of respondents considering ai strategy important in crm vendor selection for CRM buyers<br><small>Source: Forrester Consulting (commissioned by Salesforce) (2026) · <a href="https://lighthousedata.io/data/ai-strategy-crm-vendor-selection-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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