B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43%
43% -- future engagement for social media comments replied to with AI bots (2026)
Replying to social media comments using AI bots compared to not replying at all increased future engagement by up to 43%.
- Represents an upper bound ('up to 43%')
- Comparison baseline is not replying at all
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Science Says
Primary
Tier C
https://app.sciencesays.com/ ↗
Source Article
Science Says
Original Research
Science Says
· Original study ↗
Methodology
Research summary; upper bound of effect
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media comments replied to with AI bots: 43% future engagement. Source: Science Says (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-social-comment-replies-43pct-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-social-comment-replies-43pct-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- future engagement for social media comments replied to with AI bots<br><small>Source: Science Says (2026) · <a href="https://lighthousedata.io/data/ai-social-comment-replies-43pct-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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