B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
51%
51% -- ai shopping tool usage rate for US consumers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NIQ
Primary
Tier B
https://thenextweb.com/news/ai-shopping-51-percent-us-consumers-niq ↗
Source Article
AI shopping passes 50% of US consumers for the first time, NIQ says
Some 51% of US consumers used at least one AI tool to help them shop in the past month, according to new figures from NIQ. It is the first time the share has passed 50% in the market research firm’s Agentic Commerce Tracker. Use has grown steadily over the past two quarters, NIQ said. It […]
This st…
Original Research
NIQ
· Original study ↗
Methodology
NIQ Agentic Commerce Tracker
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 51% ai shopping tool usage rate. Source: NIQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shopping-tool-usage-us-consumers-2026
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<blockquote cite="https://lighthousedata.io/data/ai-shopping-tool-usage-us-consumers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- ai shopping tool usage rate for US consumers<br><small>Source: NIQ (2026) · <a href="https://lighthousedata.io/data/ai-shopping-tool-usage-us-consumers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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