B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- consumer adoption for AI shopping (2025)
45% of consumers now use AI during their buying journeys.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retention Edge
Primary
Tier B
https://retentionedge.co/p/the-great-ecommerce-split ↗
Source Article
The Great Ecommerce Split
Ecommerce is changing at a crazy pace right now.
To be fair, it’s not just ecommerce. It’s everything. Our relationship with technology, how we interact online, how we work.
It’s natural that this evolution would extend to online shopping as well.
And from looking at a report our team just put toget…
Original Research
Retention Edge
· Original study ↗
Methodology
Percentage of consumers using AI during buying journeys
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI shopping: 45% consumer adoption. Source: Retention Edge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shopping-adoption-2025
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<blockquote cite="https://lighthousedata.io/data/ai-shopping-adoption-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- consumer adoption for AI shopping<br><small>Source: Retention Edge (2025) · <a href="https://lighthousedata.io/data/ai-shopping-adoption-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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