B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share using ai as primary product search tool for AI-powered shoppers (2025)
72% of AI-powered shoppers use AI as their primary tool for searching products and brands.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe
Primary
Tier B
https://www.mirakl.com/blogs/brands-sellers/how-to-make-your-product-pages-visible-for-ai-agents/ ↗
Source Article
How to make your product pages visible for AI agents – Mirakl
The way consumers discover and purchase products is changing faster than most eCommerce leaders realize.
According to Adobe’s research (opens in a new tab), AI referral traffic to retail sites grew 12-fold in just seven months, and it's doubling every two to three months. Among those AI-powered shop…
Original Research
Adobe
· Original study ↗
Methodology
Adobe research on AI-powered shoppers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered shoppers: 72% share using ai as primary product search tool. Source: Adobe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shoppers-primary-search-tool-72pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-shoppers-primary-search-tool-72pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share using ai as primary product search tool for AI-powered shoppers<br><small>Source: Adobe (2025) · <a href="https://lighthousedata.io/data/ai-shoppers-primary-search-tool-72pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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