B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of ai shopping users taking extra verification steps for US consumers using AI shopping tools (2025)
95% of users of AI shopping tools take extra verification measures before concluding their shopping sessions.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB and Talk Shoppe
Primary
Tier A
https://www.businesstechweekly.com/technology-news/shoppers-wary-of-ai-shopping-tools-importance-of-… ↗
Source Article
Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites
Shoppers Wary of AI Shopping Tools: Importance of Verification on Trusted Retailer Websites
Shoppers Wary of AI Shopping Tools, Consistently Verify Details on Trusted Websites
A recent IAB and Talk Shoppe study reveals that while AI accelerates product discovery and comparison, consumers still take …
Original Research
IAB and Talk Shoppe
· Original study ↗
Methodology
IAB and Talk Shoppe study combining 450+ screen-recorded AI shopping sessions with survey of 600 U.S. consumers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers using AI shopping tools: 95% share of ai shopping users taking extra verification steps. Source: IAB and Talk Shoppe (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-shoppers-extra-verification-95
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<blockquote cite="https://lighthousedata.io/data/ai-shoppers-extra-verification-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of ai shopping users taking extra verification steps for US consumers using AI shopping tools<br><small>Source: IAB and Talk Shoppe (2025) · <a href="https://lighthousedata.io/data/ai-shoppers-extra-verification-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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