B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- zero click rate for AI search (ChatGPT, Perplexity, Google AI Overviews) (2025-01)
73% of AI search queries result in zero clicks to source websites based on January 2025 data.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
AI Visibility Benchmarking: Track & Beat Competitors
Benchmarking AI Visibility Against Competitors: The Complete Implementation Guide
September 2, 2025
Join 500+ brands growing with Passionfruit!
Executive Summary / TL;DR
• AI visibility benchmarking measures how your brand appears in AI-generated responses versus competitors across platforms like Ch…
Methodology
Vendor blog citing January 2025 AI search data; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search (ChatGPT, Perplexity, Google AI Overviews): 73% zero click rate. Source: (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-zero-click-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-zero-click-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- zero click rate for AI search (ChatGPT, Perplexity, Google AI Overviews)<br><small>Source: (2025-01) · <a href="https://lighthousedata.io/data/ai-search-zero-click-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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