B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- ai search traffic share for AI search referrals (websites overall) (2025)
AI search feeds less than 1 percent of website traffic according to BrightEdge data.
- Stated as less than 1 percent
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://readtomato.com/5-online-marketing-moves-you-cant-afford-to-ignore/ ↗
Source Article
5 Online Marketing Moves You Can't Afford to Ignore.
A regional CEO told me he “lost” a quarter of his pipeline in eight weeks without touching price, product, or people. What shifted was attention, as Google’s AI Overviews soaked up clicks while his intake cracked at the seams, exactly the kind of squeeze publishers warn about in the Penske Media sui…
Original Research
BrightEdge
· Original study ↗
Methodology
BrightEdge data as reported by Search Engine Land; stated as 'less than 1 percent' upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search referrals (websites overall): 1% ai search traffic share. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-traffic-share-under-1-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-traffic-share-under-1-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai search traffic share for AI search referrals (websites overall)<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/ai-search-traffic-share-under-1-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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