B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share using ai for top of funnel for AI search users (2025)
More than 70% of AI search users ask questions at the top of the funnel (learning about categories, brands, products, or services).
- Stat is described as 'More than 70%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
superlines.io
Primary
Tier B
https://www.superlines.io/articles/how-consumers-use-ai-search-2026-marketing-data/ ↗
Source Article
How 800 Million Consumers Use AI Search in 2026: The Marketing Data You Can't Ignore | Superlines
The AI Search Revolution Is No Longer Coming—It's Here
If you're still treating AI search as a future trend, you're already behind. New research from McKinsey, Bain & Company, Pew Research, and Stanford HAI paints a clear picture: AI-powered search has become the primary way hundreds of millions of …
Original Research
superlines.io
· Original study ↗
Methodology
Research cited by Superlines
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search users: 70% share using ai for top of funnel. Source: superlines.io (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-tofu-70
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<blockquote cite="https://lighthousedata.io/data/ai-search-tofu-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share using ai for top of funnel for AI search users<br><small>Source: superlines.io (2025) · <a href="https://lighthousedata.io/data/ai-search-tofu-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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