B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58%
58% -- users replacing search with ai tools for AI search users (2025)
58% of users have replaced traditional search with AI-driven tools for product and service discovery.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Capgemini
Primary
Tier B
https://chatterbubble.co/resources/generative-engine-optimization-b2b-guide-2026 ↗
Source Article
Generative Engine Optimization: The 2026 B2B Guide
Generative Engine Optimization: The Complete B2B Guide for 2026
Generative engine optimization (GEO) is the practice of structuring content so that large language models — ChatGPT, Perplexity, Google AI Overviews — retrieve, cite, and surface a brand inside their generated answers. Where SEO fights …
Original Research
Capgemini
· Original study ↗
Methodology
Capgemini research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search users: 58% users replacing search with ai tools. Source: Capgemini (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-replacement-58-2025
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<blockquote cite="https://lighthousedata.io/data/ai-search-replacement-58-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- users replacing search with ai tools for AI search users<br><small>Source: Capgemini (2025) · <a href="https://lighthousedata.io/data/ai-search-replacement-58-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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