B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
0.5%
0.5% -- ai search referral share of web traffic for AI search referrals (Perplexity, ChatGPT, and similar AI search platforms) (2025)
AI search referrals account for 0.5% of total web traffic according to an Ahrefs study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://digitalvibesagency.com/perplexity-seo-how-its-driving-ready-to-buy-traffic-in-2025 ↗
Source Article
Perplexity SEO: Driving Ready-to-Buy Traffic in 2025
Perplexity SEO: How It’s Driving Ready-to-Buy Traffic in 2025
SEO is changing faster than ever. Traditional Google rankings still matter, but a new player is taking over: AI-driven search platforms like Perplexity. And here’s the shocking part — studies show this traffic is far more valuable than wh…
Original Research
Ahrefs
· Original study ↗
Methodology
Secondary citation of Ahrefs study on AI search referral traffic share across tracked websites; agency blog citing Ahrefs research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI search referrals (Perplexity, ChatGPT, and similar AI search platforms): 0.5% ai search referral share of web traffic. Source: Ahrefs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-referral-traffic-share-2025
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<blockquote cite="https://lighthousedata.io/data/ai-search-referral-traffic-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- ai search referral share of web traffic for AI search referrals (Perplexity, ChatGPT, and similar AI search platforms)<br><small>Source: Ahrefs (2025) · <a href="https://lighthousedata.io/data/ai-search-referral-traffic-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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