B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- users preferring ai powered search for search users (2025)
83% of surveyed users prefer AI-powered search or agree that AI-powered search is more helpful than traditional search engines.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Innovating with AI
Primary
Tier B
https://www.gigikenneth.com/post/ai-overviews ↗
Source Article
AI Overviews: How to Optimize for AI Search
AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
The rules of search just changed. And most marketers are still playing by the old ones. (Yikes.)
As of March 2025, AI Overviews appear in approximately 13.14% of all Google search queries, nearly doubling fr…
Original Research
Innovating with AI
· Original study ↗
Methodology
Cited from Innovating with AI survey
Methodology documented
Segmentation
IndustryAll
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
search users: 83% users preferring ai powered search. Source: Innovating with AI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-preference-survey
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<blockquote cite="https://lighthousedata.io/data/ai-search-preference-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- users preferring ai powered search for search users<br><small>Source: Innovating with AI (2025) · <a href="https://lighthousedata.io/data/ai-search-preference-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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