B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
44%
44% -- share of users preferring ai powered search over traditional search for AI-powered search users (2026)
44% of users who have tried AI-powered search now prefer it over traditional search.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://dmidigitalmarketing.com/geo-how-to-optimise-product-listings-for-ai-agents/ ↗
Source Article
From SEO to GEO: How to Optimise Product Listings for AI Agents -
Jump to Section
ToggleGenerative Engine Optimisation (GEO) for e-commerce is the practice of structuring your product information so that AI agents—ChatGPT, Google Gemini, Perplexity, Amazon Rufus—can discover, understand, and recommend your products to users conducting conversational searches.
Thin…
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale AI Search Analysis, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-powered search users: 44% share of users preferring ai powered search over traditional search. Source: Triple Whale (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-preference-44pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-preference-44pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- share of users preferring ai powered search over traditional search for AI-powered search users<br><small>Source: Triple Whale (2026) · <a href="https://lighthousedata.io/data/ai-search-preference-44pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.