B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- share of marketers saying ai saves time and speeds content creation for marketers using AI marketing (2025)
67% of marketers say AI marketing saves time and allows them to create content much faster.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://kimberlylawton.com/the-role-of-automation-and-ai-in-optimizing-marketing-operations/ ↗
Source Article
The Role of Automation and AI in Optimizing Marketing Operations
AI marketing operations can greatly improve your marketing strategies and interactions with customers.
MarkOps describes the people, processes, and tech that power a business’s overall marketing strategy. Marketing operations oversee all aspects of your marketing approach, including campaign plannin…
Original Research
HubSpot
· Original study ↗
Methodology
Cited from a HubSpot study; methodology not described in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI marketing: 67% share of marketers saying ai saves time and speeds content creation. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-saves-time-marketers-hubspot
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-saves-time-marketers-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share of marketers saying ai saves time and speeds content creation for marketers using AI marketing<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/ai-saves-time-marketers-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.