B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
43.48%
43.48% -- capital share for Customer Data Platforms (AI sales and marketing funding) (2026)
Customer Data Platforms captured 43.48% of total disclosed AI sales and marketing funding dollars across 2 deals.
- Analysis restricted to disclosed equity rounds of $300K+ raised by pure-play AI sales and marketing companies
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
43.48%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
21
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NewMarketPitch
Primary
Tier B
https://newmarketpitch.com/blogs/news/ai-sales-anding-funding-analysis ↗
Source Article
AI Sales and Marketing Startup Funding (2026)
AI Sales and Marketing Startup Funding
SUMMARY
This report analyzes publicly disclosed equity rounds raised by pure-play AI sales and marketing companies between August 2025 and July 2026, a 12-month window across every geography. We only kept rounds of $300K or more, and excluded companies that are…
Original Research
NewMarketPitch
· Original study ↗
Methodology
Analysis of publicly disclosed equity rounds of $300K+ raised by pure-play AI sales and marketing companies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Customer Data Platforms (AI sales and marketing funding): 43.48% capital share. Source: NewMarketPitch (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-sales-marketing-cdp-capital-share-2026
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<blockquote cite="https://lighthousedata.io/data/ai-sales-marketing-cdp-capital-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43.48%</strong> -- capital share for Customer Data Platforms (AI sales and marketing funding)<br><small>Source: NewMarketPitch (2026) · <a href="https://lighthousedata.io/data/ai-sales-marketing-cdp-capital-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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