B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- marketers reporting ai roi for marketers using AI (2023)
AI is delivering ROI, driving cost efficiencies, and accelerating creative cycles for 66% of marketers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Botco.ai
Primary
Tier C
https://www.womprotocol.io/news/how-to-play-web3-and-ai-to-win-at-digital-marketing ↗
Source Article
How To Play Web3 and AI To Win at Digital Marketing — WOM Protocol
How To Play Web3 and AI To Win at Digital Marketing
It’s like Wayne Gretzky said, “skate to where the puck is going to be.” Aside from having one of the most spectacular mullets to bless the 1980s, world famous ice hockey champion, Gretzky, gifted the world with this wisdom: great players gain strat…
Original Research
Botco.ai
· Original study ↗
Methodology
Cited from Botco.ai, 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers using AI: 66% marketers reporting ai roi. Source: Botco.ai (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-roi-marketers-2023
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<blockquote cite="https://lighthousedata.io/data/ai-roi-marketers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- marketers reporting ai roi for marketers using AI<br><small>Source: Botco.ai (2023) · <a href="https://lighthousedata.io/data/ai-roi-marketers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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