B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- ai driven roi improvement share for marketers (2026)
Roughly 68% of marketers report AI-driven ROI improvement.
- Source states 'roughly 68 percent'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tisdigitech.com
Primary
Tier C
https://www.tisdigitech.com/blog/content-marketing-statistics/ ↗
Source Article
Content Marketing Statistics 2026: Benchmarks & AI Trends
Content marketing in 2026 looks very different from the discipline most teams scaled five years ago. AI assistants now sit inside every workflow, AI Overviews intercept clicks before users reach a website, and short-form video has overtaken blogs as the highest ROI format. For B2B leaders, the quest…
Original Research
tisdigitech.com
· Original study ↗
Methodology
Share of marketers reporting AI-driven ROI improvement; benchmark table compiled from CMI and HubSpot 2026 data
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketers: 68% ai driven roi improvement share. Source: tisdigitech.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-roi-improvement-2026
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<blockquote cite="https://lighthousedata.io/data/ai-roi-improvement-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- ai driven roi improvement share for marketers<br><small>Source: tisdigitech.com (2026) · <a href="https://lighthousedata.io/data/ai-roi-improvement-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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