B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
59%
59% -- ai investment roi rate for business leaders (CX) (2024)
59% of business leaders see measurable ROI from AI investments.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier C
https://yellow.ai/customer-experience-platform/customer-experience-in-banking/ ↗
Source Article
Customer Experience in Banking: Trends & Examples
Original Research
Zendesk
· Original study ↗
Methodology
Zendesk CX Trends Report as cited by Yellow.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business leaders (CX): 59% ai investment roi rate. Source: Zendesk (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-roi-cx-leaders-zendesk
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<blockquote cite="https://lighthousedata.io/data/ai-roi-cx-leaders-zendesk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ai investment roi rate for business leaders (CX)<br><small>Source: Zendesk (2024) · <a href="https://lighthousedata.io/data/ai-roi-cx-leaders-zendesk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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