B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

52%

52% -- engagement drop after ai disclosure for AI-labeled content (2025)

2025  · Matrix Marketing Group

Engagement dropped by 52% when consumers learned content was AI-driven.

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Attribution: Matrix Marketing Group View source
Lighthouse Research Team
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Source verified Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025
Entity
AI-labeled content
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Matrix Marketing Group Primary Tier C
https://omnimarketing.agency/creating-seo-optimised-content-using-ai-technology/ ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Create SEO-Optimised Content with AI for Small Businesses
Creating SEO-Optimised Content Using AI Technology Table of Contents - The Power of AI in Content Creation - Real-Life Success: Swansea Businesses Thriving with AI - Myths of AI in SEO Debunked - Avoiding Common AI Content Mistakes - The Future of AI-Powered SEO Content - Comparing AI versus Traditi…
Original Research
Matrix Marketing Group · Original study ↗

Cited from Matrix Marketing Group

Methodology documented
Industrymarketing
Plain Text
AI-labeled content: 52% engagement drop after ai disclosure. Source: Matrix Marketing Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-revelation-engagement-drop-52
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<blockquote cite="https://lighthousedata.io/data/ai-revelation-engagement-drop-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- engagement drop after ai disclosure for AI-labeled content<br><small>Source: Matrix Marketing Group (2025) · <a href="https://lighthousedata.io/data/ai-revelation-engagement-drop-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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