B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77%
77% -- share of ai responses mentioning reviews for AI assistants (ChatGPT, Google AI Mode, Gemini, Perplexity) (2026)
Substantive reviews appeared as a ranking/selection factor in 77% of AI responses analyzed.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IMPACT
Primary
Tier A
https://www.impactplus.com/endless-customers-podcast/ai-visibility-research-study ↗
Source Article
How Does AI Actually Decide Who It Recommends?
Never Miss an Update From The Endless Customers Podcast
Get the latest episodes delivered directly to your inbox with the latest insights, tactics, and success stories.
How Does AI Actually Decide Who It Recommends? [Endless Customers Podcast Ep. 162]
Share
Listen on
At a Glance
How does AI actually…
Original Research
IMPACT
· Original study ↗
Methodology
IMPACT AI Visibility Report: prompted multiple AI platforms and analyzed 92 recommendations for trust signals
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI assistants (ChatGPT, Google AI Mode, Gemini, Perplexity): 77% share of ai responses mentioning reviews. Source: IMPACT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-responses-mention-reviews-77pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-responses-mention-reviews-77pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of ai responses mentioning reviews for AI assistants (ChatGPT, Google AI Mode, Gemini, Perplexity)<br><small>Source: IMPACT (2026) · <a href="https://lighthousedata.io/data/ai-responses-mention-reviews-77pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.