B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- buyer informedness uplift for customers researching products via AI platforms (2025)
Customers who research products via AI platforms arrive at sales conversations 40% more informed.
- Described as early data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
superframeworks.com
Primary
Tier C
https://superframeworks.com/blog/best-llm-tracking-tools ↗
Source Article
11 Best LLM Tracking Tools That Reveal What ChatGPT Really Says About Your Brand (2025) | Observability + Monitoring | Superframeworks
11 Best LLM Tracking Tools That Reveal What ChatGPT Really Says About Your Brand (2025) | Observability + Monitoring | Superframeworks
The search landscape has fundamentally shifted. ChatGPT now processes over 800 million weekly active users according to the latest data from DemandSage, while holdin…
Original Research
superframeworks.com
· Original study ↗
Methodology
Described as 'early data'; no methodology stated
Methodology documented
Segmentation
IndustryAI
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
customers researching products via AI platforms: 40% buyer informedness uplift. Source: superframeworks.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-research-buyers-informed-2025
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<blockquote cite="https://lighthousedata.io/data/ai-research-buyers-informed-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- buyer informedness uplift for customers researching products via AI platforms<br><small>Source: superframeworks.com (2025) · <a href="https://lighthousedata.io/data/ai-research-buyers-informed-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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