B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- ai shopping rejection rate for Baby Boomer consumers (2025)
67% of Baby Boomer consumers reject AI shopping.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Statista
Primary
Tier C
https://gogiftcards.app/blog/ai-gift-concierge-shopify ↗
Source Article
AI Is Becoming the World's Biggest Gift Concierge
AI Is Becoming the World's Biggest Gift Concierge
Shoppers are asking ChatGPT and Gemini what to buy. Gift cards are the top answer — here's why that matters for Shopify merchants.
People Aren't Searching for Gifts Anymore — They're Asking
The way people shop for gifts has shifted. Instead of openin…
Original Research
Statista
· Original study ↗
Methodology
Statista data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomer consumers: 67% ai shopping rejection rate. Source: Statista (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-rejection-boomers
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<blockquote cite="https://lighthousedata.io/data/ai-rejection-boomers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- ai shopping rejection rate for Baby Boomer consumers<br><small>Source: Statista (2025) · <a href="https://lighthousedata.io/data/ai-rejection-boomers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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