B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
3%
3% -- share of site visits from ai referrals for AI-referred website traffic (2026)
AI-referred website traffic typically accounts for well under 3% of total site visits depending on the industry.
- typically well under 3%
- varies depending on the industry
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
web-aviso.com
Primary
Tier C
https://www.web-aviso.com/blog/roadmap ↗
Source Article
Feeling Behind on AI Search? Our Strategic Roadmap to Catching Up
Feeling Behind on AI Search?
Our Strategic Roadmap to Catching Up
Feeling Behind on AI Search?
Our Strategic Roadmap to Catching Up
Mastering the Evolution from Keywords to Conversational AI Mentions.
Feeling Behind on AI Search? Here's How UK Businesses Catch Up in 2026
ChatGPT now answers more tha…
Original Research
web-aviso.com
· Original study ↗
Methodology
Approximate industry-typical figure, no named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-referred website traffic: 3% share of site visits from ai referrals. Source: web-aviso.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-referred-traffic-share-under-3pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-referred-traffic-share-under-3pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of site visits from ai referrals for AI-referred website traffic<br><small>Source: web-aviso.com (2026) · <a href="https://lighthousedata.io/data/ai-referred-traffic-share-under-3pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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