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1.34%

1.34% -- ai referral sessions pct of organic search sessions for Measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, Copilot) across 15 UK and US brand sites managed by Bubblegum Search (2025)

2025  · n=15  · Bubblegum Search

Measurable AI referral traffic accounted for a median of ~1.34% of organic search session volume across 15 UK and US brand sites in 2025.

  • Measurable AI referrals only (identifiable referrers in GA4); does not capture untagged or direct AI-influenced visits
  • Small sample size of 15 UK and US brand sites managed by Bubblegum Search
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Attribution: Bubblegum Search View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
1.34%
Unit
Percentage
Data Vintage
2025
Entity
Measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, Copilot) across 15 UK and US brand sites managed by Bubblegum Search
Sample Size
15
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bubblegum Search Primary Tier A
https://www.bubblegumsearch.com/blog/ai-traffic-converts-better-than-organic/ ↗
Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl
Source Article
AI Traffic Converts ~2× Better Than Organic Search (GA4 Data)
AI referrals are still a small slice of traffic for most sites. But across a set of websites we manage, measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, and others) are often converting at a higher rate than organic search sessions. This analysis was conducted by Bubblegum Searc…
Original Research
Bubblegum Search · Original study ↗
Methodology

Median AI referral sessions as a share of organic search session volume; typical range reported as ~1 to 2%. Measurable AI referrals only (identifiable referrers such as chatgpt.com, perplexity.ai, claude.ai, gemini.google.com, copilot.microsoft.com); excludes untagged/direct AI-influenced visits. GA4 data, 2025 calendar year.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, Copilot) across 15 UK and US brand sites managed by Bubblegum Search: 1.34% ai referral sessions pct of organic search sessions. Source: Bubblegum Search (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-referrals-share-of-organic-search-volume
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<blockquote cite="https://lighthousedata.io/data/ai-referrals-share-of-organic-search-volume" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.34%</strong> -- ai referral sessions pct of organic search sessions for Measurable AI referral sessions (ChatGPT, Perplexity, Gemini, Claude, Copilot) across 15 UK and US brand sites managed by Bubblegum Search<br><small>Source: Bubblegum Search (2025) · <a href="https://lighthousedata.io/data/ai-referrals-share-of-organic-search-volume" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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