B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
70.6%
70.6% -- share of ai referral traffic attributed as direct for Google Analytics 4 (2026)
70.6% of AI referral traffic is categorized as direct traffic in Google Analytics 4.
- Secondary citation from Loamly (2026)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
70.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Loamly
Primary
Tier C
https://ecomaios.ai/blog/google-analytics-vs-shopify-reports ↗
Source Article
Google Analytics vs Shopify Reports: Why Neither Gives You the Full Picture
Google Analytics and Shopify Reports are two partial views of your business that disagree on purpose. One sees traffic, the other sees orders, and neither sees your real profit.
Shopify says you made $52,000 last month. Google Analytics says your top traffic source is organic. Meta says your ROAS wa…
Original Research
Loamly
· Original study ↗
Methodology
Cited from Loamly (2026); secondary citation in vendor blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Analytics 4: 70.6% share of ai referral traffic attributed as direct. Source: Loamly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-referral-traffic-direct-ga4-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-referral-traffic-direct-ga4-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.6%</strong> -- share of ai referral traffic attributed as direct for Google Analytics 4<br><small>Source: Loamly (2026) · <a href="https://lighthousedata.io/data/ai-referral-traffic-direct-ga4-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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