B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- share citing ai recommendations as top brand attachment factor for Global marketers and sellers (2024)
60% of surveyed global marketers and sellers indicated that in 2024, AI-based recommendations were the most significant factor in building brand attachment.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sparta Loyalty
Primary
Tier A
https://spartaloyalty.com/pl/artykuly/trendy-w-lojalnosci-na-2025-rok-spersonalizowane-doswiadczenia… ↗
Source Article
Trendy w lojalności na 2025 rok: Spersonalizowane doświadczenia i analiza danych oparta na sztucznej inteligencji. Wnioski ze Sparta Loyalty Report
74% ankietowanych marketerów i sprzedawców nie ma wątpliwości – programy lojalnościowe budują pozytywny wizerunek marki. Jak przyciągnąć do nich klientów? Skuteczne są przede wszystkim dobre oferty i promocje, jednak kluczem jest zapewnienie konsumentowi wyjątkowego doświadczenia zakupowego, które b…
Original Research
Sparta Loyalty
· Original study ↗
Methodology
Sparta Loyalty Report 2025 global survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketers and sellers: 60% share citing ai recommendations as top brand attachment factor. Source: Sparta Loyalty (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-recommendations-brand-attachment-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-recommendations-brand-attachment-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share citing ai recommendations as top brand attachment factor for Global marketers and sellers<br><small>Source: Sparta Loyalty (2024) · <a href="https://lighthousedata.io/data/ai-recommendations-brand-attachment-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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